Contradictions have been a part of Cosmo for a long time now – it’s feminist because it makes it okay for women to be sexy and have sexual desires. Yet, the sexuality is usually aimed towards pleasing men. It’s empowering because it gives women advice on confidence and on making positive life choices around career, body, and relationships. Yet, those articles are juxtaposed with pictures of flawless models. It broke down social barriers by talking frankly about the lives of women. Yet, it itself pressures women to act in certain ways, for instance by normalising beauty standards, even providing tips on the work women should do to be more beautiful.
Posted on Wednesday, 15 August 2012